Director of Acquisition Marketing EasyKnock is a real estate technology startup disrupting the finance and real estate industries. By changing how homeownership is approached, we can help the millions of Americans trying to access their home equity. Where lenders see numbers, we see people. We recently closed a $215MM Series A which was featured in VentureBeat, Forbes, Fox Business, and more. With this new capital we are poised to expand to new markets, channels and programs! Our first product is a HELOC-alternative and our latest product is a bridge-loan alternative. ? About the opportunity: We are hiring an analytical marketer to lead our growth strategy. If you?re an analytical self-starter who wants to take on new challenges every day, you?ll be perfect for this role. In this role, you?ll be required to use a full range of strategic, analytical, and creative skills to help our customers. Roles & Responsibilities: Own all paid search and paid social advertising Build new paid advertising channels from scratch - analyze and optimize campaigns to reach customer and CAC goals Oversee landing page experimentation and landing page optimization, partnering with product, design, and engineering teams Constantly seek opportunities to improve our processes and methodology Strive for analytical excellence maximizing return and increasing efficiency Requirements: At least 5 years of user acquisition and digital consumer marketing experience with a focus on developing and optimizing marketing programs Strong experience creating and launching campaigns in new channels Expansive knowledge of digital channels and their inner workings Excellent analytical skills and reporting skills Preferred Qualifications: Experience at medium- or late-stage startups Experience in the real estate or financial services industries Experience analyzing and optimizing traditional media channels ie radio, tv, direct mail ? ?
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