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Job Description

Marvel New Media exists to amplify all that Marvel is and to evolve it into all else it can be. Today that consists of three revenue-generating segments in digital advertising, subscriptions and new media productions and portfolio of direct-to-consumer marketing services to support the rest of Marvel lines of business (studios, TV/animation, games, licensing, publishing, etc.)

Job Type

Full Time

Segment

The Walt Disney Company (Corporate)

Category

Digital and Interactive Media

Basic Qualifications

* The ideal candidate is an experienced direct to consumer marketer with 8+ years of experience across paid, earned and owned channels within disruptive, fast-paced companies.
* They will have deep subscriber acquisition, retention experience, a brand/business strategy background complimented by strong marketing and technology skills as well as a creative mindset.
* The candidate has built and led cross-functional marketing teams that span a variety of growth marketing tactics, including driving subscribers from co-promotions, distribution partners, affiliate arrangements and community management.
* Specific experience managing overall spend and optimizing CAC, LTV and other KPIs for acquisition and retention
* Direct experience on the 2 largest acquisition ecosystems: Facebook & Google
* Prior experience building process, reporting, KPIs and team functions to support the above.


* The candidate ideally comes from a subscription commerce or content background from the Director level or higher.
* This individual is a strategic thinker who feels confident making analytical and creative decisions.

Business

Marvel Entertainment

Preferred Qualifications

* Passionate about leading change in a rapidly evolving industry and has experience/knowledge of media/publishing industry
* Demonstrated and comprehensive understanding of advertising across online, digital video and TV space.
* Developing and executing ground-breaking campaigns that meet key success metrics is a key part of your background.
* Excellent creative thinking, writing and presentation skills, with a demonstrated track record of running a successful marketing operation.
* Relationship oriented with strong interpersonal skills. Comfortable with a variety of colleagues from senior leadership to junior contributors and an ability to work effectively across departments to drive for results.
* Results-oriented, proactive and a highly responsive individual with excellent written, verbal, and communication skills.
* Ability to prioritize, manage several projects at once and work under pressure.
* Entrepreneurial mindset, proactive thinker ability to thrive in a sometimes ambiguous, fast-paced environment.
* Content experience and a fan of Marvel is a plus.
* A rockstar with no ego. You give credit to others where credit is due and take responsibility for misses when they rest with you.

Postal Code

10020

Responsibilities

Inside the subscriptions segment is Marvel Unlimited (MU), the award winning digital comics subscription service providing instant access to over 25,000 Marvel comics including Spider-Man, The Avengers, Iron Man, Captain America, Thor, X-Men, Captain Marvel, Black Panther, Deadpool and much more. We are looking for a head of customer acquisition and retention to help lead MU into its next phase of growth

Job Description

Marvel New Media exists to amplify all that Marvel is and to evolve it into all else it can be. Today that consists of three revenue-generating segments in digital advertising, subscriptions and new media productions and portfolio of direct-to-consumer marketing services to support the rest of Marvel lines of business (studios, TV/animation, games, licensing, publishing, etc.)

Basic Qualifications

* The ideal candidate is an experienced direct to consumer marketer with 8+ years of experience across paid, earned and owned channels within disruptive, fast-paced companies.
* They will have deep subscriber acquisition, retention experience, a brand/business strategy background complimented by strong marketing and technology skills as well as a creative mindset.
* The candidate has built and led cross-functional marketing teams that span a variety of growth marketing tactics, including driving subscribers from co-promotions, distribution partners, affiliate arrangements and community management.
* Specific experience managing overall spend and optimizing CAC, LTV and other KPIs for acquisition and retention
* Direct experience on the 2 largest acquisition ecosystems: Facebook & Google
* Prior experience building process, reporting, KPIs and team functions to support the above.


* The candidate ideally comes from a subscription commerce or content background from the Director level or higher.
* This individual is a strategic thinker who feels confident making analytical and creative decisions.

Preferred Qualifications

* Passionate about leading change in a rapidly evolving industry and has experience/knowledge of media/publishing industry
* Demonstrated and comprehensive understanding of advertising across online, digital video and TV space.
* Developing and executing ground-breaking campaigns that meet key success metrics is a key part of your background.
* Excellent creative thinking, writing and presentation skills, with a demonstrated track record of running a successful marketing operation.
* Relationship oriented with strong interpersonal skills. Comfortable with a variety of colleagues from senior leadership to junior contributors and an ability to work effectively across departments to drive for results.
* Results-oriented, proactive and a highly responsive individual with excellent written, verbal, and communication skills.
* Ability to prioritize, manage several projects at once and work under pressure.
* Entrepreneurial mindset, proactive thinker ability to thrive in a sometimes ambiguous, fast-paced environment.
* Content experience and a fan of Marvel is a plus.
* A rockstar with no ego. You give credit to others where credit is due and take responsibility for misses when they rest with you.

Responsibilities

Inside the subscriptions segment is Marvel Unlimited (MU), the award winning digital comics subscription service providing instant access to over 25,000 Marvel comics including Spider-Man, The Avengers, Iron Man, Captain America, Thor, X-Men, Captain Marvel, Black Panther, Deadpool and much more. We are looking for a head of customer acquisition and retention to help lead MU into its next phase of growth

Associated topics: alumni, chief marketing officer, demand, market, marketplace, medical center, policies, public relations, regulatory, stewardship

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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